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Loki on lähtökohtaisesti Open Access -julkaisualusta.
Taru Oksanen
Exploring the Concept of Environmental Marketing as a Part of Corporate Environmental Strategy - A Case Study of Polarcup in Finland and the U.K
Turun ammattikorkeakoulun tutkimuksia 5
141 sivua, 2002
ISBN: 9525113213
24,00 €


What is meant by environmental marketing? How is it connected to a company’s environmental strategy, and how are the elements of environmental marketing applied to a company’s marketing activities? This publication aims to take a holistic but pragmatic approach to environmental marketing issues. By seeing environmental issues as opportunities, a company can provide improved competitive advantage at the expense of competitors that view these opportunities as threats or overlook them. The study suggests that environmental marketing has an enormous strategic potential, which can be released by internalising concern for the environment as a part of corporate strategy. The publication is the licentiate thesis of Lic.Sc. (Econ. & Bus.Adm.) Taru Oksanen, who works as a principal lecturer in international business and marketing in Turku Polytechnic.
  

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